IRIS, the annual management festival of IIM Indore has
become grander and bigger with every year introducing new events and carrying
forward the past with grandeur and brilliance. The year 2014 invites you to
celebrate resurgence of life, revival of spirit and reawakening of the saga
with a more magnificent and brilliant IRIS- welcome to the once-in-a-lifetime
experience!
Read up about some of the most interesting events under IRIS
2014.
ASHWAMEDHA
Ashwamedha, The flagship event of IRIS, is an event earmarked to anoint the person who shall lead tomorrow's
India. It is a unique platform where
participants prove their mettle to become worthy of the respect that the
ultimate winner of the event commands. The event draws a parallel to the
ancient Vedic ritual of the same name, performed to attain power, glory, fame
and prosperity. Ashwamedha is reinvented every year. The surprise element has
helped Ashwamedha achieve the status of the most anticipated event in the
B-School calendar. Conceptualized by Dr. Vijay Menon, Ashwamedha is a one of
its kind event on the B-School circuit. From testing the managerial to the
leadership skills of the participants and then going a step further to see how
the participants would react in real time scenarios, Ashwamedha has evolved
continually. In keeping with this tradition, this year the focus will be on
leadership through innovation. The best of management minds on the Indian
academic terrain will be there. Will you???
Gordian Knot, the flagship Sales &
Marketing event of IRIS is well known across the post-graduate student fraternity in India as an
event, which comprehensively tests the participants in various areas of
marketing and advertising with seemingly impossible tasks coupled with sparse
resources and tight deadlines and to top it all, selling wares in the streets
of Indore. It is the only marketing event across the country, which
comprehensively tests the participants in various areas of marketing with
seemingly impossible tasks coupled with sparse resources and tight deadlines
and to top it all, selling wares in the streets of Indore. It challenges the
participants through an online puzzle round, an online social media platform
round and 6-8 campus rounds for the shortlisted teams testing different
concepts of marketing, be it advertisement temperament, brand management,
merchandising, sales and a lot more.
CHAIN REACTION
Chain Reaction, the flagship event of IRIS,
the management-cultural festival of IIM Indore, strives to test the mettle of
the B-School graduates in the field of operations & supply chain. The core essence of Chain Reaction is
to provide a platform for the participants to challenge themselves in the field
of operations, inventory management and supply chain concepts. The event
consists of an online elimination round after which the top five teams from
across the country come down to IIM Indore for the campus rounds. Spread over a
couple of days, the campus rounds consist of quizzes, crosswords, simulations
and case studies.
With
almost Rs. 1.5 lakhs in prize money up for grabs this year, Chain Reaction
promises to be even more intriguing and competitive than the past years. This
is an event to watch out for all the operations and supply chain enthusiasts.
FIN LEAGUE
Fin League, the flagship event of IRIS is one
of a kind National Level Finance event, which pits against each other, the best
finance brains of the premier B-Schools and under-graduate colleges (IITs and
NITs) in the country. The participants are tested in various areas of Finance
such as Banking, Insurance, Equities, Bonds, Derivatives and Business
Valuation. Spread over
two days, the three rounds on campus include Case Studies, Simulation and
Finopoly. Finopoly is an indigenous concept devised by the students of IIM
Indore by tweaking the rules of the popular game of Monopoly.
KALPAVRIKSHA
Poised as a platform that encourages students and social
entrepreneurs to come up with sustainable business plans, Kalpavriksha – the
flagship event of IRIS provides students with an opportunity to be mentored by
field experts and have their initiatives jumpstarted with seed funding. The
event is open to institutions and enterprises in their infancy stage including
student enterprises started and/or incubated in IIMs/IITs or any recognized
institution. The core essence of Kalpavriksha is to provide
a platform for social entrepreneurs to showcase their ideas and aid them in
implementing the same. While it’s often thought that societal changes come at a
cost; we believe otherwise. The B-plans in Kalpavriksha are expected to be
self-sustainable as much as they are expected to be impactful to the society.
NeetiShastra, the flagship consulting event of IRIS is a real
time consulting event that sees participants experience real situational cases
and use their business and strategic acumen to provide solution to MSE owners
in and around Indore. Within a year of its inception NeetiShastra has attained
cult status with participants of multiple B schools fighting tooth and nail to
be a part of the experience and the associated learning. NeetShastra not just challenges
teams to come up with solutions that are well tailored to the problem at hand
but also pushes them to check if they are implementable at every stage of execution.
All of this is achieved by making sure the participants work at the Client’s location
for a day.
MY CAMPAIGN
“There is one thing stronger than all the armies in the
world, and that is an idea whose time has come." - Victor Hugo
My Campaign celebrates the power of life changing ideas that
hold the potential to make a real difference to the hearts and minds of people.
It is the magnificent platform where the country’s sharpest minds compete to
form an exhaustive, complete and self-sustainable ‘winning’ social campaign. My
Campaign brings a startlingly real and forcefully assertive event where you
will come face to face with real life marketing challenge of in seeding an idea
into the minds of the souls who have pre-formed notions- this event will make
you develop an entire social revolution of your own and offer the chance to win
the world with it. Iris challenges your creativity, knowledge, passion and
compassion as you create a winning social campaign through this a one of its
kind event- We call out to the manager’s crusade to bring about the change-
Come, frame the change you want to see.
KLUELESS
“Wit is a sword; it is meant to make people feel the point as
well as see it.”- Anonymous
Right from its brilliant start in the year 2008, Klueless has
won the hearts of puzzle lovers all over the world- yes, Klueless is the
favourite of all- within and outside the communities of 30 prestigious
B-schools over the wide expanse of India and Asia-Pacific. Klueless has
gathered a cult following over and across the globe which gets it 6 million
hits from around 110 countries in the world which makes it the most coveted
B-School event of the country! It is an arduous, but supremely satisfying,
adventure through a convoluted maze of riddles that not only puzzle but
delight, and constantly keep them on their toes and asking for more. The sheer
thrill of being part of a live, global treasure hunt and the burning desire to
see one’s name etched in stone in the Klueless Hall of Fame brings the best of
brains together.
JAGRITI
“One person can make a difference,
and everyone should try”. - John Kennedy
Jagriti is the ethos and social sensitivity nucleus of Iris-
A Fist full of Rice and Heart full of Love. At IIM Indore, we believe that we
are members of a social community. We should not only be concerned about
ourselves but also for the welfare and development of society as a whole.
Amidst the fun and play, we also realize the importance of giving back to the
society. With this event, IIM Indore students along with the urban school
students extend the celebrations of education to the rural students
Jagriti aims to foster social change by nurturing talent and
culture. It kindles the spirit of enquiry in young minds through innovative
activities and events organized by IIM Indore participants. The event helps in
sensitizing rural and urban school students about the importance of education
and facilitates interaction between them. Jagriti is aimed at promoting
education among the rural students and exposing them to the vast expanse of the
knowledge base and helping their curiosity and will to learn grow.
So come, Construe, Commit and
Contribute towards realizing your dreams and creating a world with your
thoughts. Welcome to IRIS 2014 !!
